AgeWell Health Advisory works with individuals, families, and the professionals who serve them to bring health, care, finances, and family decision-making into the same conversation through Intentional Health Transparency™. Together, we create greater clarity and confidence for life’s transitions.
When families talk early, they age with greater confidence, choice, and peace of mind.
Intentional Health Transparency™ isn’t about giving up privacy. It’s about making sure the people who may someday need to care for one another don't have to start from guesswork.
Jenifer Frial
After more than 25 years working across healthcare, HR, and technology, Jenifer came to understand that some of the most meaningful preparation for the future begins with a conversation.
When individuals and families talk openly about care, health, finances, values, and what matters most, they create greater clarity, more choices, stronger connections, and confidence for what comes next.
This became deeply personal for Jenifer she helped navigate her father’s changing health and care needs. Jenifer experienced firsthand how families play an important role advocating for their loved ones.
That experience shaped the work she does today. Through Intentional Health Transparency™, Jenifer encourages families to begin these conversations early, creating more opportunities to understand what matters, explore choices, and move forward together with confidence.
As a Board Certified Patient Advocate, Jenifer works with individuals and families to navigate healthcare and she also works with organizations and the professionals families already trust, bringing health and care into the conversations that shape family decisions and the future.
The work
With families
Just as financial planning creates confidence around money, Jenifer helps individuals and families navigate healthcare, advocate for their needs, and have the conversations that create greater confidence around health and care.
With professionals
Jenifer partners with advisors, attorneys, and CPAs to bring health and care into family planning conversations, creating deeper relationships and a more complete view of what matters most.
With organizations
Jenifer partners with employers to bring greater support and understanding to the realities of caregiving, health, and life transitions. Together, they create strategies and resources that help employees navigate what matters at home while staying engaged and supported at work.
The philosophy
Jenifer believes some of the most meaningful preparation for the future begins with a conversation about health, care, values, and what matters most.
Her philosophy, Intentional Health Transparency™, creates space for these conversations to happen openly, thoughtfully, and at the right time. It helps individuals, families, and the professionals who serve them move through life’s transitions with greater understanding, confidence, and choice.
Start the conversation
The conversations we have today create the clarity, choices, and confidence we need for the decisions ahead. Start with yourself, a parent, or someone you love. Every meaningful plan begins with one conversation.